Starbucks is celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release.
Get ready to dive into a new Starbucks Experience as Starbucks and Sanrio join hands to celebrate the golden anniversary of the iconic and beloved character, Hello Kitty.
This September, fans of all ages can cozy up with the character who has captured hearts and imaginations with an enduring message of joy, friendship, and togetherness.
From Hello Kitty-inspired apple delights to adorable drinkware items and lifestyle accessories, the new Starbucks Experience is a cuteness overload.
“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” said Samuel Fung, vice president of product and Marketing at Starbucks Asia Pacific.
“The Hello Kitty | Starbucks collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives.”
Customers can also indulge in two Hello Kitty-themed handcrafted beverages, promising to evoke nostalgia and stir up fond memories of her cozy world. Topped with Hello Kitty’s signature bow for a playful touch, the apple delights make hearts flutter and have phone cameras snapping away.
Featuring designs of the beloved character with her vibrant red bow, adorned in Starbucks classic green apron, and accompanied by her adorable teddy bear, Tiny Chum, the collection embodies the essence of friendship in harmonious red and green colours of Hello Kitty and Starbucks.
Customers can choose from seven different styles of ceramic mugs, water bottles, and stainless-steel tumblers, sparking delight with every sip. The curated collection also includes an apron, a phone charm, and a lanyard to add a touch of Hello Kitty charm to everyday essentials. Fans can also bring home the loveable character in a plush toy donning a Starbucks green apron for an extra dose of cuddly fun.
Inspired by the comforting flavours of her favourite food, Mama’s Apple Pie, the Apple Pie Cream Frappuccino Blended Beverage is a velvety-smooth treat reminiscent of a warm kitchen wrapped up in the delicious aroma after baking.
The chunky apple sauce base tastes like freshly baked apple pie and is layered with creamy milk and cream frappuccino syrup. The delectable combination creates a rich and satisfying palate that elicits sweet memories of Hello Kitty’s warmth, friendship, and happiness.
The Red Apple Frozen Tea pays homage to Hello Kitty’s signature red bow with its vibrant colouring of a fresh, ripe apple. The icy sensation adds a playful twist to the beloved character’s typically warm and nostalgic world, while the sweet flavouring creates a sensory journey.
The refreshing taste of Teavana Zen Clouds Oolong Tea is a nod to Hello Kitty’s cheerful spirit with the perfect hint of sweetness. At the same time, the sweet apple sauce with chunky bits adds a fun texture to engage the senses and prompts memories of the first autumn breeze.
The new Hello Kitty | Starbucks experience is available across Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam.
