This exam season, the KitKat team has launched the KitKat Study Guide to remind students to take more breaks.
The ‘study with me’- inspired content on YouTube and Spotify oozes oddly satisfying, ASMR-inducing sounds and visuals, guiding students into deep focus mode and offering reminders to take a break.
New research from the KitKat team revealed that 83 percent of students suffer from study fatigue, with 66 percent admitting to being in the books for more than five hours without a break.
Two in five students also feel lonely during exam periods, with many looking to online resources to help them feel supported and less alone.
The KitKat Study Guide has provided the perfect study buddy and quirky reminders to take a break. It is based on the Pomodoro study technique, which has promoted regular breaks for improved productivity.
Following 25 minutes of power study, the guide ends with a five-minute break, encouraging students to step back from the books and return feeling refreshed.
“Students aren’t taking regular breaks, fearing they will run out of time or momentum, but breaks are key to improving concentration, enabling retention, and overall wellbeing during the stressful exam period,” said Time management expert and author Kate Christie.
“A break is a ‘wakeful rest’, whose purpose is to recharge your brain. The best way to ensure you have regular breaks is to build them into your study schedule – a simple rule of thumb is to study for 25-30 minutes and then take a 5-minute break.”
The research found that students who did take the time for a micro-rest claimed to return from breaks with reduced stress levels (42 percent), feeling more productive (38 percent) and with increased concentration (35 percent).
“At KitKat, we are all about encouraging better breaks. The majority of students feel there needs to be more guidance on how and when to take study breaks, and the best part about the KitKat Study Guide is that it does the heavy lifting for you,” said Nestlé Head of Marketing Confectionery Melanie Chen.
“The KitKat Study Guide is fun and unconventional, treating students to soothing, satisfying sounds and chocolatey visuals while championing regular study breaks. We also know exams can be a lonely time, so the KitKat Study Guide has been created as a study buddy that supports some quirky jokes – a bit of calm amongst the chaos of exam season. We hope students use it, enjoy it and are reminded to take regular, well-deserved breaks.”
To unlock the secret to studying better breaks this exam season, check out the KitKat Study Guide on Spotify and YouTube.
