MECCA has opened a new store in the heart of Auckland’s Ponsonby.
The new MECCA Ponsonby store spans 323 sqm, almost triple the size of the original store, opened in the neighbourhood in July 2007 as MECCA’s very first location in New Zealand.
Located on the iconic Ponsonby Road within a beautifully restored 1908 heritage building, the new store, designed by Hecker Guthrie, thoughtfully preserves the building’s original architectural character, including its pressed-metal ceilings, while introducing a refined and contemporary retail experience.
The opening marked the evolution of a longstanding local favourite into an expanded full-service beauty destination, with customers now able to explore over 95 brands, including 31 new ones, alongside an elevated service offering tailored to the Ponsonby community.
New additions to the store include globally recognised brands such as rhode, Charlotte Tilbury, Glossier, Le Labo, Maison Francis Kurkdjian and By Terry, alongside a curated fragrance offering featuring niche fragrance houses including DS & Durga, Escentric Molecules, Vilhelm Parfumerie and DedCool.
Customers can also experience an elevated suite of services, including dedicated makeup artistry stations, a semi-private skin bed, and personalised fragrance consultations, within the store’s expanded Perfumeria offering.
To celebrate the opening, MECCA hosted a series of culturally meaningful moments, premium customer experiences and exclusive offers. Customers also had access to a curated schedule of bookable launch services.
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