Australia’s coffee obsession has reached new heights this summer as Nescafé has introduced the country’s first-ever iced coffee café – the ‘Hack Café’.
It will be launched for two days only at Bondi Beach, on the 18th and 19th of October. The coffee hotspot will serve free recipes from Aussie creators and artists, including rising star actress and musician Ayesha Madon.
Each recipe will be created with the NEW Nescafé Espresso Concentrate, made to pour, mix, and hack for the ultimate coffee creativity.
New TikTok data revealed Australians were leading the iced coffee creativity. Over 4,000 recipes were shared in the last year, generating more than 100 million views.
Overall, #Coffee content has surpassed 512 million views, including 73 million from the #CoffeeTok community, where Gen Z continued to seek out coffee hacks to refresh their at-home coffee experiences.
“We continue to see young coffee drinkers explore their taste preferences creatively and uniquely. With the launch of Nescafé Espresso Concentrates, we hope to inspire coffee lovers to think outside the box and have fun with their creations,” said Nescafé Head of Marketing, Olga Starus.
“From simple iced coffee hacks to unique combinations, the range is developed to offer convenience with its ready-to-pour design, providing café-quality iced coffee for less at home. We’re excited to see Aussies ‘Pour It, Mix It, Hack It’ and embrace how versatile our coffee experiences can be.”
The Nescafé Hack-Café menu has been designed to inspire creativity in coffee at home. The menu has been curated and co-created with some of Australia’s top #CoffeeTok contributors and Ayesha.
The Nescafé Hack-Café menu will feature four recipes based on the new Nescafé Espresso Concentrates, including Ayesha’s signature creation, ‘Ayesh-ed Pistachio,’ alongside Tina Provis’ Strawberry Kisses & Cream, Tom Smallwood’s Tiramisu Chill, and Breakfast Shirts’ Call Me Sweetie, an iced latte with a sweet and salty twist.
“Coffee is a ritual intertwined with all my daily creative pursuits. It’s the thing that gets me out of bed in the morning, and my coffee breaks are often when I have my best ideas and creative resets when working on a set or in the studio. So, it’s been so fun experimenting and hacking regular coffee rituals and recipes for the Nescafé Hack Café pop-up in Bondi,” said Ayesha.
“I’m always up for trying a hack I’ve seen on social media, from the strawberry matcha latte to coffee & tonic, but there’s so much you can do with the Nescafé Espresso Concentrates. Come for a free iced coffee creation at Bondi and share your iced coffee hacks using #NESCAFEColdHacks.”
Coffee lovers can enjoy a unique iced coffee experience at the two-day pop-up on the iconic Bondi Beach promenade at Dolphin Court.
