A beautiful, ruby-red New Zealand-grown pear is turning heads in supermarkets around the world.
For years, pears have quietly slipped down the shopping list because they are often seen as old-fashioned, unpredictable, and easily bruised, hard one day and mushy the next.
At the same time, avocados, berries, and tropical fruit captured the imagination of younger consumers looking for something reliable, delicious, and a little bit special.
PIQA Red is here to change that. Grown and developed right here in New Zealand, this new variety delivers something pears haven’t always been known for: consistency in a crisp, juicy bite every time.
It’s surprisingly tropical, and you can grab it on the go, slice it into a lunchbox, or add it to a cheese board when you want something a little bit different.
As Kiwis rediscover pears, PIQA Red is looking to prove that the next cult fruit isn’t green and creamy, but crisp and ruby red.
Whether you’re snacking straight from the fridge or dressing it up for entertaining, this is one pear that delivers on both taste and texture.
PIQA Red is available now in supermarkets, but only till September, so if you spot that flash of red, you might want to grab a few.
