Research has found that pets can be the ultimate decider for relationships, according to PD Pet Insurance.
As Kiwis swipe right into 2025, there’s a new matchmaker prompting paws for thought. From pet prenups to lasting first impressions, pets are increasingly front and centre in the dating game approvals process.
In today’s world, pets are more than just companions; they’re influencing modern dating and relationships. Pet insurance specialist PD Insurance explored how furbabies are helping to shape romance, sometimes even calling the shots.
Could your pet be the ultimate dealbreaker?
“Pets aren’t just family, but for some are increasingly becoming relationship litmus tests,” said Michelle Le Long, COO of PD Insurance.
“Whether it’s a dog growling at a date or a cat snubbing a suitor, plenty of singles trust their pet’s instincts at the outset.”
There’s more to it, too. Whether things take off despite a pet’s disapproval – or thanks to their approval, a pet prenup can save the day if love goes sour.
Paws and prejudice: Pets as love filters
Dating’s gone to the dogs, sometimes quite literally. PD Insurance’s 2023 Love Your Pet Day survey found 26.2 percent of partnered Kiwis prefer their pet’s company over their human flame. Of 1,498 respondents with partners, 52.7 percent diplomatically split their love equally, but that still leaves a quarter shamelessly on Team Furbaby.
And for those still flying solo, some say it’s wise to let pets vet potential matches.
“If the dog doesn’t like you, it could be that you’re out,” noted Le Long.
“It’s instinct over infatuation.”
Cats, of course, are far more capricious, routinely disparaging their owners.
“Could it be fair to say, then, that cats aren’t the most reliable judges of character?” Le Long pondered.
“Or, perhaps they simply want your attention all to themselves”.
Be that as it may, she noted that pet-centric dating apps are popping up globally, like Dig and Tabby, for example, though New Zealand’s yet to see a local contender.
Still, 61.9 percent of Kiwi pet parents holiday with their pets (37.6 percent splurging on pet-friendly stays), hinting at a market for pet-plus-partner getaways.
“Pets are non-negotiable for many. A date who doesn’t get that. Dealbreaker.”
Splitsville and the Pet Prenup boom
Love doesn’t always last, but pet love? That’s forever. With relationships ending being a common part of the lived experience for many, the idea of a pet prenup is gaining traction. (And a pet prenup is just what it sounds like: it sorts out who gets the furkid if there’s a breakup.)
PD’s survey showed 11.2 percent of pet parents have one, outlining custody, vet bills, and visitation if the relationship tanks.
“Nobody wants to fight over Meowtain Dew and Pawseidon in a breakup,” said Le Long. “Pets are legally property, but emotionally family. A pet prenup prevents the wrangling and puts their well-being first.
Post-COVID pet ownership soared, and with it, the need for clarity. Templates are available online from NZ law firms, or there’s the option for a lawyer-led document for extra bite.
“It’s like pet insurance. You hope you won’t need it, but it’s peace of mind.”
Divorce hits pets hard too, dogs and cats thrive on routine, and upheaval can stress them out. A prenup ensures they’re not pawns in a spiteful split.
Date night dos and don’ts
Meeting the pet could be make-or-break for those looking for love. It’s not just your beau where first impressions count: Bring a pet-safe treat (no chocolate, toxic!) and ask your date before giving their pet a treat since pets can have allergies too. Let the dog come to you, don’t shove your face into theirs.
“Pets read vibes,” said Le Long.
“A snub could mean ‘see ya’ from their human.”
Kneel to their level, avoid staring, and let them sniff you. A calm ‘Hey, buddy’ and gentle scratch (chin, chest or back, not head-first) can seal the deal.
Cats don’t vibe with pushiness. Sit nearby, ignore them at first, and let them approach you. “Other tips include skipping heavy scents or cologne, washing your hands if you’ve been around other animals and simply relaxing,” Le Long advised.
“Worst case-scenario, if the pet is not feeling you, shrug it off with humour like “looks like I have some friendship building to do!” and roll with it. Like people, pets sometimes need a bit of time to get to know you.”
Pet parents: A Breed apart
PD’s survey of 1,826 owners revealed deep bonds. Pets boost mental health (82.7 percent), spark laughter (80.8 percent), and offer unconditional love (78.8 percent). For 61.2 percent, they’re exercise buddies, along for daily walkies or coffee runs.
Why the devotion? Pet parents who responded to PD Insurance’s survey make it clear: “They’re family,” said one respondent.
Another adds, “Their personalities, the love-it’s hysterical and heartwarming.”
Even cheeky antics, like another respondent’s dog peeing on his work bag, don’t dim the shine.
Love, pets, and planning
So, can your pet be a dealbreaker? Absolutely. PD Pet Insurance research proves they often outrank partners (yikes). Whether it’s a prenup for splitsville or a growl on date night, pets wield power.
“They’re not just along for the ride, in many cases, they’re driving it,” Le Long said.
“Plan ahead, and everyone wins, two-legged or four.”
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