Hit or Miss? Starbucks x FILA Collab

Every new holiday collection design that Starbucks releases are seen on different types of tumblers, cups, mugs, bags and much more. We love the gorgeous designs each year, and we know there are many collectors out there. This time though, Starbucks is taking a different turn, but is it a good one?

Starbucks has recently dropped a collab with the iconic sportswear brand FILA. The designs consist heavily of FILA’s classic navy blue, red and white colour palette. The designs are stunning, however, they do lack a bit of Starbucks flavour in terms of branding. It’s not a 50:50 branding collab we would normally expect.

Apart from the Cold Cup, everything else just looks like a FILA product sitting in a Starbucks store as all the Starbucks branding is hidden on the back.

The collection includes a ceramic tumbler, the iconic Starbucks Cold Cup, a mesh bag, a carry-all bag and a pouch. It’s stylish, modern and very FILA.

To all the Starbucks fans and collectors out there, are you satisfied with this new collaboration?