Ted Baker’s long-awaited collection of exclusive prints, comprising of optical and sun frames for men and women has arrived exclusively at Specsavers, celebrating everything we know and love about the British heritage brand.
With exceptional attention to detail, the finest quality and distinctive, handcrafted finishes, the new Ted Baker collection is the right mix of personality and quirk, putting style firmly in focus.
Boasting both metal and acetate frames in an array of styles, there’s a frame to suit every personality.
Unique prints and bold colours adorn standout frames, while black with gold trim can be found on timeless classics, guaranteed to hold their own season after season. Hidden trims concealing messages add a subtle quirk, reminding us that Ted Baker eyewear is as inventive and original as the wearer.
Launching nationally, the goal was to offer a frame to suit every personality.
Ted Baker is a British lifestyle brand that doesn’t take itself too seriously, and it’s this unique approach to life that sets them apart from others. Ted Baker is synonymous with its use of print and, in combination with the exceptional attention to detail the Ted Baker team is known for, has brought Specsavers customers incredible, inspiring and affordable glasses equally as joyful and whimsical as its clothing ranges.
As a trusted retailer, Specsavers is renowned globally for its high-quality eyewear and designer portfolio and, as a distributor, has sufficient reach to ensure beautiful glasses can be made available to as many people as possible.
Having steadily grown from its origins as a shirt specialist store in Glasgow in 1988, Ted Baker is now a truly global brand preparing to celebrate its 35th anniversary next year.
Highlights in the women’s range include Ted Baker’s signature floral prints while the men’s range leans into geometric and graphic patterns designed to surprise and delight the wearer.
The Ted Baker collection launched in Specsavers stores nationally on August 11th.