Emma Chamberlain Leads New Levis’ x Ganni Collection Campaign

Inspired by a newfound love for gardening, Levi’s x GANNI has returned for their third collaboration just as our minds turn to the summer horizon. 

The “Grow Up” collection has Mother Nature at its heart, made with at least 55 percent certified organic cotton and natural dyes from real plants and minerals, using water-saving techniques. 

The Levi’s brand epitomises classic American style and effortless cool while Ganni’s Scandi 2.0 sense of style is full of personality and contrast. The two brands are natural partners with shared optimism and commitment to sustainability – front and centre in the latest collaboration. 

The eight-piece collection features muted hues and easy silhouettes that are at home in the garden and in the city – from Copenhagen to San Francisco and beyond. “Grow Up” is a perfect mix of signature Levi’s elements and Ganni’s approachability-infused design, full of easy-to-wear instant classics that are as cool as they are comfortable.

Ganni is all about making the community who wear their clothes feel even more confident and the natural-hued range is offered in extended sizing, celebrating inclusivity.

The humour-infused campaign features internet star and certified fashion it-girl Emma Chamberlain, and friends frolicking through a lush vegetable garden on a surprise-and-delight journey, relishing in their love for nature and their exceptional gardening skills.

The Levi’s x Ganni collection was included in Ganni’s August 11 SS23 runway show during Copenhagen Fashion Week as a see now, buy now preview. Following the show, the collection became available for purchase ahead of its global launch at a market-inspired pop-up, open to the public and including a cafe and special installations inspired by the campaign. 

The natural-hued Levi’s x Ganni collection promotes sustainability and Ganni is on a journey to become a more responsible version of themselves. They believe it’s a moral obligation to do better every day. In 2020, the brand launched its Responsibility Game Plan, which comprises 44 Goals across People, Planet, Product, and Prosperity to reach by 2023. In their SS23 collection, 92 percent of the production volume comes from responsible styles, meaning at least 50 percent of the composition is certified recycled, lower-impact, or organic. Ganni is committed to having 100 percent responsible styles in the future and currently has 100 percent traceability on Stage 1-4 of their supply chain, publishing all Stage 1 and 2 suppliers with the Open Apparel Registry to drive transparency.

The full collection launches globally on August 18, 2022 on www.levis.co.nz and in select Levi’s stores.


The Levi’s® x GANNI collection includes the following:

Levi’s® x GANNI ‘90s 501® Jeans in Pink – Available in US size 24 to 33, 14W-22W

Levi’s® x GANNI Baggy Boot Jean in Medium Indigo – Available in US size 24 to 33, 14W-22W

Levi’s® x GANNI ‘90s Trucker Jacket in Dark Indigo – Available in US size XS to 3X

Levi’s® x GANNI Deconstructed Skirt in Medium Indigo – Available in US size XS to 3X

Levi’s® x GANNI Denim Halter Vest in Medium Indigo – Available in US size XS to 3X

Levi’s® x GANNI Western Blouse in Purple – Available in US size XS to 3X

Levi’s® x GANNI Lapel Western Dress in Tawny – Available in US size XS to 3X

Levi’s® x GANNI Trapeze Dress in Yellow – Available in US size XS to 3X