Anantara Hotels & Resorts has announced a landmark partnership with Alfa Romeo, one of Europe’s most storied automotive icons.
Together, they have introduced the Anantara Grand Tour of Europe, an immersive driving experience that has reimagined the historic Grand Tour for the modern aesthete.
With the first itinerary launching this month, guests will journey along Europe’s most scenic routes in Alfa Romeo’s iconic models, from the classic mid‑century Giulietta to the contemporary Giulia sports sedan and the dynamic Stelvio SUV.
For those seeking added performance, the high‑powered Quadrifoglio variants of both Giulia and Stelvio offer an elevated, racing‑inspired drive.
Italy, from Italians
The first itinerary to launch under the new partnership is a sensual, languid route through Italy’s most evocative landscapes. The Dolce Vita Tour begins at Anantara Palazzo Naiadi Rome Hotel.
After weaving through the sun‑drenched hills of the Castelli Romani and along the luminous coastline of Sperlonga, the route continues toward Ravello’s dramatic heights before descending into the cinematic curves of the Amalfi Coast, ending at Anantara Convento di Amalfi Grand Hotel.
Guests can savour the Italian art of living with seaside lunches, intimate tastings at family‑run vineyards, and golden‑hour strolls beneath Positano’s pastel skyline.
A taste of things to come
Looking ahead to 2027, the Anantara Grand Tour of Europe will expand into new territories, continuing to reveal Europe through a lens of authenticity, beauty and refined adventure.
New routes will include the French Riviera, Málaga to Marbella, Dublin to Amsterdam, and The Imperial Capitals Tour. The latter traces a distinguished passage through Europe’s historic capitals and enchanting towns, bookended by the splendour of Anantara Palais Hansen Vienna Hotel and Anantara New York Palace Budapest.
Along the way, guests will navigate imperial boulevards and scenic routes, pausing for curated experiences that celebrate Europe’s cultural richness through music, art and gastronomy.
Guests may undertake the complete Grand Tour or select an individual itinerary, with optional connecting flights available to streamline travel between Anantara properties.
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