Want to promote mental health awareness in New Zealand and look pretty in pink doing it? Then Cotton On has you covered. The clothing store has signed on as the exclusive retail partner of this year’s Pink Shirt Day Campaign in partnership with the Mental Health Foundation (MHF) of New Zealand.
T-shirts are now on sale at Cotton On stores across New Zealand, selected Typo stores, and online at Cottonon.com/nz. Adult tees are priced at $25 and kid’s tees at $15 with 100 percent of the net proceeds of all sales donated to MHF.
“Mental health is something that our team and customers are incredibly passionate about, so we’re getting behind the movement again this year to help end bullying and shine a light on supporting others, kindness and inclusivity,” said the company.
Last year, Cotton On Group helped raise close to $300,000 from partnering with MHF. The bright pink t-shirts were designed by Cotton On’s in-house designers.
“With stores up and down the country and our online platform taking part we are hoping to reach every New Zealander by making the tees accessible to all and together make this year the biggest ever for our friends at the MHF to continue the life-changing work they do,” the company said.