Counterfeit culture has been sweeping the country over the last few years – no matter where you stand with buying fakes, it is undoubtedly a market that has been sweeping the globe for decades.
Have you ever wondered which brands most shoppers are most interested in saving a pretty penny on?
OnBuy utilised Ahrefs to find the average monthly search volumes of some of our favourite luxury and higher-priced brands:
Yeezy
Gucci
Louis Vuitton
Supreme
Chanel
Nike
Balenciaga
Hermes
Off-White
Versace
Burberry
Prada
Saint Laurent
Lacoste
Armani
Fendi
Calvin Klein
Dior
Vivenne Westwood
Tom Ford
61,990
41,490
25,920
15,340
13,000
8,830
8,420
7,680
6,400
5,990
5,870
4,100
3,010
2,990
2,950
2,910
1,700
1,320
1,170
1,000
With a whopping 61,990 global searches monthly, Yeezy tops the list of high priced brands that shoppers search for when it comes to fakes.
When searching for knock-offs, shoppers are most interested in shoes, hoodies and bags. This is most likely because these items are the simplest to replicate, so the knock-off ends up looking scarily similar.
OnBuy surveyed 4,300 British consumers to see where they stand in counterfeit culture.
They found that 22 percent of those surveyed already owned knock-offs, and just over 1 in 2 of them (54 percent) would consider buying a fake.
It seems times are changing as more shoppers are warming up to the idea of keeping up that A-list lifestyle without paying the luxury price tag.
What are you views on knock-offs?
