Valentine’s Day in Australia is looking extra-scent-sational this year—literally!
Love is in the air and it seems the people in Australia are putting their hearts and noses into finding the perfect gift.
According to Shopify data, perfume has become the ultimate love language, with sales of eaux de parfum soaring.
But it’s not just about spraying on romance— the gifting game in Australia is getting more personal, more creative, and way more fun:
Handmade is hot: Needlecraft kit sales are up, and craft cutters and embossers have climbed—nothing says “I love you” like a gift made with love.
Love Letters 2.0: Notecard sales and drawing and painting paper have surged. It seems heartfelt, hand-drawn masterpieces are making a serious comeback.
Classic cuddles never go out of style: Stuffed animal sales are up, proving that sometimes, the best way to say “I adore you” is with an irresistibly squishy bear.
Sweet kisses and even sweeter treats: Lipsticks, chocolate, and candy are all seeing a sugar-fueled surge. Because what’s Valentine’s Day without a little indulgence?
And yes, it’s still all about the scent: Perfumes and colognes are up, making this one of the most fragrant Valentine’s on record.
Still looking for some Valentine’s Day gifting ideas? Check out the FENNEC & Friends Valentine’s Edition here
