To celebrate its 50th birthday, iconic bread producer Vogel’s took a survey of the whole country, in order to figure out what makes us tick. Over 23,000 people voted in the survey, double the number who voted in the Mount Albert by-election and three times the population of Wanaka.

Andrew Fenwick, marketing manager at Vogel’s, was pleased with the number of people who took part in the survey. “The number of respondents means that one in every 200 Kiwis shared their views on what makes us, us,” he said. “To be honest, we were expecting to find more differences than similarities when it came to the regions, but it turns out we’re a pretty united bunch from Cape Reinga all the way to Bluff.”