New Zealand’s first-ever Dyson Demo pop-up has opened in Westfield Albany in Auckland. This immersive pop-up is part of Dyson’s global drive to grow its direct-to-consumer retail and will enable New Zealanders to understand how Dyson technologies work.
From debris demonstrations showing the powerful fade-free suction of Dyson vacuums to purification demonstrations with live air quality data, the space also has a styling station where shoppers can experience Dyson beauty.
Having researched the science of hair for almost a decade, Dyson is now taking hair science expertise from labs to the shop floor. Customers can receive a personalised hair health consultation from a Dyson stylist with advice on the right tools and attachments for their styling needs.
“With Dyson’s direct online store, the new space in Auckland forms a part of our growing ambitions in direct-to-consumer retail, providing consumers with opportunities to discover the Dyson technology through both the virtual and physical worlds,” said Roland Krueger, Dyson CEO.
The Dyson Demo stores will offer hands-on experience with personalised tips and advice from a Dyson expert, providing the ultimate “try-before-you-buy” experience.
