From a young age, Becky, owner/founder of Betty’s NZ, has always made various arts and crafts to sell to her friends and family.
After realising there is a gap in the market for on-trend yet affordable accessories, she decided to take the plunge and open her own online accessories store, Betty’s NZ.
We had the pleasure of chatting with Becky to discuss her journey in the fashion/accessory world so far.
How did you start Betty’s NZ?
My brand has changed dramatically over the last 10 months and is now something that aligns more with my values. It is something I’m proud to call my own.
Betty’s now has a greater focus on sustainability; I stock hand made in New Zealand and small-batch imported product, offer ‘naked’ packaging, use compostable post bags, and I’m am currently working on an environmental offset option.
What is your favourite item you stock at the moment?
I’d have to say the Candy Sky Earrings, handmade in Southland! I adore the fact that these polymer clay earrings have surgical sterling silver posts. They represent positivity; while we all go through storms, we all come out stronger!
What does the COVID-19 lockdown mean for Betty’s?
Like most businesses across the country, COVID-19 has impacted my sales and has made me adapt my business so that I am still able to operate in these strange and trying times.
I wasn’t able to ship any orders out in Level 4, but, all of my customers have been super understanding of this and have placed orders anyway. Now, I’m spending most of my time packaging several weeks of orders up!
Also, creating online gift vouchers has been a big win.
What steps have you done to try lessen the economic impact for Betty’s?
Initially, I had a sale to try and bring in some more revenue. I also added online virtual gift vouchers to my online store so they can get emailed directly to my customers, I’ve made a concerted effort to show up and provide more consisted content on my business Instagram account, and also applied for the government subsidy.
Do you think is it important to #supportlocal at this time? Why or why not?
Absolutely. It is fundamental for our communities and country as a whole that we all make an effort to #supportlocal where we can. Supporting local means that we are directly supporting local families; ‘putting food on the table’ if you will. Another plus is that company profits and tax revenue stays in New Zealand, meaning we are all better off.
Which New Zealand brand would you love to give a shout out to?
There are so many, but if I’m only allowed to choose one, it would be Amy’s Preloved Finds!
To shop Betty’s NZ click here.
