Gellae, the innovative Australian beauty brand, has announced its launch in 165 Boots stores across the UK and Ireland.
Bringing its revolutionary gel nail stickers to a broader audience, this expansion has marked a significant milestone for the company, offering an accessible and affordable alternative to traditional salon manicures.
Gellae’s gel nail stickers, known as “gellaes,” are made of real salon-grade gel polish in a semi-cured sticker form to achieve professional-looking manicures at home in just 20 minutes or less without needing appointments, long dry times, or exposure to strong odours.
The launch at Boots includes eight of Gellae’s best-selling designs and the brand’s mini portable UV/LED gel curing lamp. This enables customers to create long-lasting, chip-resistant manicures wherever they are.
“We’re thrilled to bring our innovative nail solution to Boots customers. Our gellaes save time and money and provide a practical solution for those struggling with nail-biting or weak nails,” said Serene Lim, founder of Gellae.
“We’ve seen countless success stories, and we’re excited to help even more people achieve beautiful, healthy nails.”
Gellae’s products offer several key advantages over traditional nail treatments. They are more cost-effective than regular salon visits, last for over two weeks with proper application, and do not require harsh chemical soaking or extensive filing. They also help combat nail biting by forming a protective barrier.
The brand’s success story has been remarkable. Serene Lim achieved seven-figure revenue in the first year of business, largely driven by social media marketing on platforms like TikTok and word of mouth.
Gellae’s launch in Boots stores represents a significant step in the brand’s expansion plans. As the company continues to innovate and listen to customer needs, it aims to make its products even more accessible to a broader audience.
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