Kindness Collective is Bringing Back the PJ Project This Winter

Cyclones, floods and the devastating cost of living crisis have set the scene for a grim winter ahead for New Zealand. Without a surge of kindness, thousands of Kiwi kids won’t have what they need to stay warm during the colder months.

This is why the Kindness Collective, which scooped the New Zealand Community of the Year at the 2023 New Zealander of the Year Awards, is bringing back its PJ Project to provide 20,000 warm pyjamas to children across the country.

From 1 April until the end of June, the Kindness Collective calls on the kind-hearted public for donations to provide children with pyjamas as we brace for the colder months ahead.

Founder and Chief Executive of the Kindness Collective, Sarah Page, said providing a pair of warm winter pyjamas is one small way New Zealanders can make a big difference.

There will also be a limited-edition Kindness Collective’ PJ Project’ pyjama collection. These sets will be available to purchase from 6 April online or in-store from Postie. Postie also provides Kindness Collective with a special partner rate for the PJ Project.

Visit the Kindness Collective website for more information.