Lush and SpongeBob SquarePants have collaborated to safeguard the shorelines and marine life of New Zealand by introducing a thrilling range of products that are free of plastic.
Last year, New Zealand’s ocean surface had around 244,000 tonnes of plastic waste, and it is predicted that by 2050, the amount of plastic in our oceans will exceed that of fish.
To educate consumers about how they can limit plastic waste and protect ocean creatures, Lush, in partnership with the iconic SpongeBob SquarePants, who lives in a pineapple under the sea, aims to promote the global ocean conservation and sustainability initiative, Operation Sea Change.
Being a pioneer in the plastic-free beauty industry, Lush is promoting their plastic-free bathroom products to raise awareness about the project. Their range of products demonstrates that good hygiene and fun can still be enjoyed without plastic packaging.
