Nespresso’s Reviving Origins Program To Help Fragile Coffee Regions

Nespresso’s Reviving Origins program has a unique mission to restore coffee production in regions where it is under threat. Through this program, it brings three seasonal coffees to New Zealand – giving New Zealander’s the chance to enjoy coffees that are not only delicious but have also helped fragile farming communities become stronger.

These farming communities benefit from this program through additional income, improved infrastructures and ongoing training.

AMAHA awe UGANDA, TAMUKA mu ZIMBABWE and ESPERANZA de COLOMBIA are the three different coffees made possible by the Reviving Origins program. These coffees were on the brink of extinction. However, Nespresso has revitalised the regions through long-term investments and day-t-day work with farmers. These communities were affected by adversities such as conflict, economic hardship and environmental disasters.

The Reviving Origins program provides support to rebuild sustainable livelihoods for farmers and their communities while preserving the future of some of the world’s rarest, most exquisite coffees. Nespresso will invest 16.2 million NZD over five years to this program. This program will be an integral part of the Nespresso AAA Sustainable Quality Program (the brand’s sustainable sourcing model in coffee-producing countries).

“We join Kiwis in believing the ethicality and sustainability behind a product’s creation is equally as important as the taste. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions. When coffee has been created with care and purpose, it’s a difference you can taste,” said Stefan Vermeulen, Nespresso Country Manager.

AMAHA awe UGANDA

Sandalwood notes, rich and clean Arabica with wild and floral character.

In Uganda, climate change, poor farming practices and economic hardship have meant that the production of high-quality coffee has been a challenge over recent years. As part of the Reviving
Origins program and in partnership with Agri Evolve, a young agribusiness dedicated to improving farmer productivity, Nespresso is working with more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.

TAMUKA mu ZIMBABWE

Bright acidity and complex fruitiness full of notes of red berries, currants and cranberries.

In Zimbabwe, coffee production has been under pressure for many years, falling from 15,000 tons in the late 1980s to just 500 tons in 2017 due to conflict, poor growing conditions, and political instability.

The Reviving Origins program focuses here on increasing the supply and sustainability of Zimbabwe’s coffee, improving the livelihoods of smallholder coffee farmers. Since the program’s establishment, Zimbabwe has seen production increase by 7 percent and the quality of available coffee by 51 percent.

ESPERANZA de COLOMBIA

Rich and balanced with fruit notes and a fine acidity

In Colombia, almost 50 years of conflict has meant many farmers abandoned their lands and coffee almost disappeared from Caquetá and El Rosario.

Nespresso has started to work in areas where there was internal armed conflict for over 50 years, with 1,047 farmers now on board. The program is working to improve infrastructure and agricultural practices that have led to coffee slowly but surely beginning to thrive.

The Reviving Origins program’s long-term aim is to establish these under-threat coffees as permanent blends, available all year round for consumers, by helping farmers to increase the
quality and the yield of their coffee, which brings crucial economic benefits for the regions involved. In the meantime, these coffees remain strictly seasonal for Kiwi coffee lovers.