New Balance x STAUD Launches in New Zealand

Athletic leader New Balance and fashion darling STAUD launch their very first collection in New Zealand this week. Featuring two new footwear silhouettes and apparel that marries sport and style, it’s the pair’s third global collaboration and the first available locally to New Zealand.

The collection is a celebration of the outdoors while telling a story of heritage and versatility rooted in design and effortless charm. The footwear featured is the continuation of the New Balance 327, designed in classic blues, and the newly introduced 57/40, coloured with summer hues of green and yellow, both offered in unisex sizing for the first time.

The collection features playful nods to tennis and boxing such as a shirred waistband boxing short that pairs with a shoelace cinched waist jacket, both offering a modern twist on classics and can be worn on tough training days or for relaxing strolls. The collection also features classic tennis staples like a skort and lightweight dress with corset-inspired contrasting binding.

“For the summer collection, we reimagined some of my favourite outdoor sports to reflect the STAUD DNA. Traditional elements from tennis, running, and boxing are updated in sun-bleached pastels with feminine details and fabrics that include, satin, mesh and corseting. Some of my favourite pieces include a classic white tennis dress updated with colourful binding and a satin boxing short paired with a cropped jacket,” said STAUD co- founder Sarah Staudinger.

“We are also excited to launch two unisex sneakers for the first time – the 57/40 and the 327 – each reimagined to compliment the collection and your lifestyle. All of the pieces work together to create a collection versatile enough to take you from boxing to brunch or anywhere in between.”

Together the collection embodies a strong and trend-forward sensibility offering versatility, style, and comfort. Fitness is a personal journey, and this collection emulates the balance between training and one’s own individuality outside of fitness.