New Zealand Cult Beauty Brand Steps Into Australia

Australian beauty cupboards are set to get a shakeup as multi-award-winning New Zealand beauty brand Tailor Skincare launches into the country this month.

Created in 2012 by Sara Corleison, Tailor Skincare is a Kiwi cult favourite, famed for its all-natural, cruelty-free, vegan-friendly, locally made and scientifically-backed products. Following a successful debut at the New Zealand government’s Discover New Chadstone retail residency this May, Tailor Skincare is ready to tackle the Australian market. 

“Tailor Skincare has become a household name in New Zealand by creating natural skincare that actually works,” said Corleison. “We pair botanicals with science to create effective products and tailor formulations based on customer feedback. We’ve been asked about our Australian expansion for years and are thrilled to finally introduce Tailor to our friends across the ditch.” 

Tailor’s curated range of ten products makes it easy to create a skincare routine you can stick to. While it’s hard to play favourites, Corleison says Renew (probiotic facial serum), Illume (nix-retinol youth elixir) and Gold Dust (collagen-boosting vitamin C powder) are likely to become Aussie must-haves. Customers should also keep their eyes peeled for a new product launch in September. 

Active natural ingredients help Tailor customers see real results. Illume plumps and refines skin using 1% bakuchiol, while Polish’s 2% salicylic acid helps visibly reduce blackheads, flaky skin and redness, and 3% probiotic lysate in Renew helps combat breakouts and sun damage. 

Corleison ensures that Tailor’s commitment to sustainability is legitimate, with all products made in New Zealand, never tested on animals, and presented in FSC certified compostable packaging. 

Tailor Skincare believes that how you care for your skin is how you care for yourself. Australia, prepare for a whole new level of self-love.