Balmain’s very own Olivier Rousteing has just announced his upcoming collaboration with H&M! Are you as excited as we are!?
The Billboard Music Awards in Las Vegas, was the best place to do it. With help from 2 stunning models, Jordan Dunn and Kendall Jenner, who were both dressed in Balmain X H&M – Revealing the first pieces of the collection.
Balmain has taken it even further, inviting his fans to join a movement of togetherness over social media with: #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” says Olivier Rousteing.
“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody,” Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, added. “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.”
The collection will be available starting November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.
Are you ready to join the #HMBALMAINATION army?