PUMA Is Stepping Up In The Running Game

Global sports brand PUMA is ready to disrupt the norm, challenge the industry and change the running game in 2021 and beyond.

PUMA believes now is the time to pick up speed again and spark change in the running industry by utilising its unmatched running technology to fit all lifestyles – from elite professionals to local run communities to your lifestyle runner. PUMA has overhauled their products and developed new technologies to create an effortless run, every time.

Years of research and testing have gone into three new key styles — Eternity, Magnify, and Deviate. All styles feature PUMA’s new advanced foam technology, NITRO, infused with nitrogen through an innovative new process that makes it possible to combine three key benefits to the runner—responsiveness, cushioning, and extremely lightweight for a more effortless run.

Additionally, the range of women’s shoes is specifically engineered for the female foot, providing a narrower heel, lower in-step, and sculpted arch shape.