Formation Skincare is bringing beauty on a budget to the masses. The brand believes everyone should enjoy effective skincare without breaking the bank.
As the cost of living continues to rise, consumers have become increasingly conscious of their spending habits. Formation Skincare has recognised the need for accessible, high-quality skincare products, and provides exactly that with its range of products available exclusively from Countdown supermarkets.
Recent statistics have revealed that the number of shoppers turning to their local supermarkets for skincare products has increased in the last 12 months. The shift in consumer behavior is a direct response to the rising cost of living in New Zealand.
Created by The Beauty Collective, Formation Skincare aims to make premium skincare accessible to all. Their range of products caters to a wide range of skin types, using high-quality active ingredients that are scientifically proven to work.
Formation Marketing Manager, Charlotte Millar, spoke about the unique approach required to produce premium products without the premium price tag. The scientifically backed active ingredients provide customers with confidence in the effectiveness of the products.
“At Formation Skincare, we believe that premium skincare shouldn’t be a luxury reserved for a select few,” said Millar.
The current Formation Skincare product range includes a cream cleanser, night cream, niacinamide serum, day cream, and exfoliant.