Vans has collaborated with the television programme Sesame Street to highlight their shared focus on creative discovery with an uplifting “We All Belong” message to help kids grow smarter, stronger, and kinder.
Featuring Sesame Street characters with an Off the Wall twist, the collection captures an accepting spirit and is built for the entire family, with offerings for adults and kids.
The adult assortment leads with the Vans Authentic in Sesame Street Yellow featuring a vintage Vans licence plate sidewall design. The quarter panels include Big Bird, Ernie, Bert, Cookie Monster, Elmo, and Oscar the Grouch, strolling together in harmony.
The Old Skool in Sesame Street Multi illustrates inclusivity with a rainbow stripe mix of Sesame Street characters, including Gabrielle and Tamir, representing friendship and acceptance.
Apparel pieces include a fleece sweatshirt set with a Sesame Street photo centred on the hoodie and “We All Belong” printed on both items. The BFF Short Sleeve Tee features designs of Elmo and Cookie Monster skateboarding beside Vans’ official logos.
Two Mini Backpacks round out the assortment featuring Checkerboard patterns with Sesame Street characters. For toddlers and kids, designs include furry friends on the Sk8-Hi Zip in Sesame Street Multi, Sesame Street Tee in True Blue, Sesame Street Knot Tee in White, and a matching Authentic in Sesame Street Yellow.