Australian maternity brand Cake Maternity has launched a new campaign to showcase motherhood’s realities on social media.
The “We See You, Warrior” campaign encourages mothers to share unfiltered moments on Instagram to build a supportive community.
Cake Maternity has a no photoshopping policy and works with birth photographer Dania Lauren to capture mothers in their most intimate moments. Tracey Montford, the founder of Cake Maternity, said the campaign reminded mothers that “they are doing their best, which is incredible.”
