A Burger to Bestill Your Wild Heart

BurgerFuel New Zealand is chipping away at its mission to minimise its environmental impact through ongoing projects such as sustainable packaging and plans for in-store circular waste disposal.

Reducing food waste through rescuing and repurposing local food ingredients is also a key focus for the brand and long-term menu development. From today, BurgerFuel will be giving customers a taster, presenting Wild Heart, a limited-edition special burger, built with purpose.

Designed in collaboration with conservationist crusaders, WITHWILD and the Fiordland Wapiti Foundation, and the Citizen Collective, an organisation hell-bent on reducing food waste in NZ, the Wild Heart burger challenges the way we look at food consumption.

Wild Heart is 100 percent locally sourced and consciously crafted with a WITHWILD Fiordland Wapiti venison patty sprinkled with The Four Saucemen BBQ black rub and layered with melted truffle mascarpone. Fresh shredded wonky carrots from Pukekohe are mixed with crisp mesclun salad, grated beetroot with chia seeds and drizzled with Citizen’s rich, Rescued Central Otago Cherry Sauce, and BurgerFuel Aioli, all coming together on an artisan bun. Wild Heart is perfectly paired with a refreshing Rescued Cherry Cola, a Citizen and BurgerFuel collaboration.

Thanks to Citizen, the Central Otago cherries in their Rescued Cherry Sauce and wonky carrots from Pukekohe have found a new home in Wild Heart, so not only does this burger taste good, but it will also make you feel good too.

BurgerFuel intends to sell out of this special burger, meaning its customers will collectively rescue 4.3 tonnes of WITHWILD Fiordland Wapiti, 102,000kgs of Citizen Central Otago Cherries, 300kgs of broken Pukekohe carrots and every can of Rescued Cherry Cola will save 29 perfectly good cherries from going to waste.

To learn more about Wild Heart and how funds raised with every burger sold will impact the Fiordland National Park, head to Burgerfuel.com/wildheart