New Zealand-based natural performance apparel company, icebreaker, has just released the collection of environmentally conscious adventure-seekers’ dreams.
Featuring bright pops of colour, the collection takes unnecessary plastic out of hike, run, and urban adventure wear through the innovative use of Merino and natural fibres.
Since 1995, the brand has set out to pioneer ethical and sustainable natural performance apparel. Working with what nature provides and adapting as nature does, the brand enables its wearers to join a movement towards a more natural way of living.
Staying true to their ethos, the new collection is full of natural performance alternatives to synthetic-based apparel. Merino wool lies at the heart of the collection and is supported by a blend of other natural fibres to keep you warm when it’s cold and cool when it’s not. The ability to wear pieces of the collection across all seasons is a bonus both for you and the environment as it encourages sustainable shopping practices.
The highlight of the collection is the Tech Lite II Tee graphic range. The tees feature original artworks by Auckland-based visual and tattoo artist, Fern Ngatai, and Portland-based professional skateboarder, SEBO.
