Havaianas Launches Cherry Blossom Themed Collection

To welcome in the beginning of spring, Havaianas has launched its Sakura collection.

Releasing across 13 markets in the Asia Pacific, including New Zealand, Fiji, Indonesia, Vietnam, Philippines, Singapore, Malaysia and Taiwan, the Sakura collection echoes the brand’s vision of living a free life and empowering customers to bloom in their own way.

Three new designs comprise of the collection, the Slim Sakura, the You St Tropez Sakura and Flash Urban Sakura. All three styles are available in the colourway ballet rose, as well as geometric prints of Sakura petals.

The Slim Sakura style is a flip flop designed, with a geometric printed sole and delicate pink straps adorned with Sakura pins.

The You St Tropez Sakura is a slip-on flat sandal, featuring a soft toe post, and a fabric bow constructed using a graceful Sakura print.

The Flash Urban Sakura sandal has straps around the ankle and delicate Sakura pins on the front, as well as a light pink cherry blossom print that is inspired by origami.

“For the third year in a row, we are introducing our campaign to mark the beginning of spring and capture the essence of Sakura, by bringing together the beauty of Japan and the magic of pink petals,” said Havaianas APAC Brand and Product Director, Danielle Panissa.

“This year’s campaign ‘Bloom In Your Own Way’ aligns with our brand motto of ‘designed for a free life’ as we hope that wearing the new limited collection will encourage people to live every moment to the fullest, and with the confidence to pursue their dreams.”

The Sakura collection will officially be available in New Zealand on May 10.