Helping Every Kiwi Kid Get a Christmas Gift

Girl standing in front of christmas tree

This festive season, The Warehouse Group is on a mission to make thousands of Christmas wishes for kiwi kids come true. Partnered with the Variety – Children’s Charity and Women’s Refuge, the ‘Be the Joy’ campaign aims to give over 20,500 Christmas gifts to children.

person standing with card

Launched in all of The Warehouse Groups’ 249 stores across New Zealand, the ‘Be the Joy’ campaign will help kiwi families celebrate Christmas in the way they deserve. At any The Warehouse, Warehouse Stationery, Noel Leeming, or Torpedo7, customers can purchase a five-dollar gift tag, which will turn into a 20-dollar gift for a child from The Warehouse Group.

“We know many New Zealanders are looking for ways to support others, particularly at Christmas time, and we want to make this simple at a busy time of the year,” explained Anna Shipley, The Warehouse Group Chief Corporate Affairs Officer.

Until 20 December, kiwis can give donations in-store for women’s and children’s refuge care. Nationwide, The Warehouse stores also collect new, unwrapped presents for their local women’s refuge. During last year’s campaign, Shipley stated that 17,363 gifts were delivered to kids across Aotearoa.

“For many of the children Variety supports, Be the Joy is the difference between receiving a gift on Christmas Day or not,” said Susan Glasgow, Variety – the Children’s Charity Chief Executive Officer. “This year, we’ve heard from many more parents struggling financially with increases in groceries, rent, and bills. There is often nothing left for other expenses, let alone gifts for their children.”

As the sixth year running the annual ‘Be the Joy’ campaign, The Warehouse Group gives more than 1,000 children on their waitlist a present. To kick off this year’s campaign, over 4,000 toys were donated to children in need from The Warehouse Group.

Dr Ang Jury, Women’s Refuge CE, emphasised these donations’ impact on kiwi kids and how such generosity will be remembered for years.

“Hanging out at a Refuge can be unsettling for kids, and even more so at a time like Christmas. What your generosity means is a day for a child that’s just that little bit more special. Having a little gift of their own to unwrap on Christmas morning can turn a time of anxiety into one of wonderment.”