The LEGO Group has launched the first physical play experiences from LEGO DREAMZzz, an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range.
The new products follow on from the launch of the first episodes of LEGO DREAMZzz in May, which proved to be the biggest international series launch in the history of the LEGO Group, with the content broadcast around the world in 38 languages.
Now dreamers who have explored the world of the LEGO DREAMZzz series through its content, and the new play experiences are designed to encourage builders to act just like the characters do in the show by taking something that exists and combining it into something brand new and unique.
For the new LEGO DREAMZzz sets, the LEGO Group has changed the way it structures building instructions. About 80 percent of an initial LEGO DREAMZzz build is completed by following instructions in a new section that looks like an illustrated comic book. Then, there is a point in each building instruction where the choice of how builders complete the set is left up to them from two options.
The LEGO DREAMZzz series has followed the adventures of school friends Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the dream world – and learn to defeat the tyrannical Nightmare King.
Creative director for LEGO DREAMZzz theme, Cerim Manovi, said that the company has been thrilled by the response to the launch of the new range, and are very excited to bring the new creative play experiences out of the dream world and into the real world for builders of a variety of ages.
“We hope builders enjoy getting hands-on with these incredible LEGO DREAMZzz creations and bringing to life the creative power of dreams like never before,” said Manovi.
The LEGO DREAMZzz theme was developed by the LEGO Group alongside in-depth global research of children aged from six years old from 29 different countries. The survey looked at children’s imaginations, the psychology of dreams and their importance in processing emotions, problem-solving and the importance of play for creative experimentation.
The research revealed of those experiencing complex emotions, such as stress or loneliness, almost one in five (22 percent) report having more nightmares as a result. More than half of children (55 percent) said that nightmares affect the rest of their day, including school, where the dream and real-worlds can evidently collide.
The LEGO DREAMZzz series is also available to watch on the LEGO YouTube channel. Season one is also available to stream on Netflix and Amazon Prime Video, with episodes 11 to 20 due to launch in mid-August worldwide.
