THE ICE CREAM SANDWICH HAS BEEN RE-IMAGINED IN WAYS WE ONCE THOUGHT IMPOSSIBLE

Burger and ice cream lovers across the country unite in celebration! Premium ice cream company Ben & Jerry’s has launched their most decadent and messiest ice cream ever, The Impossible To Eat Burger.

For fans of the brand, the limited-edition ‘Impossible To Eat Burger’ will be deliciously unexpected and perfect for their next treating occasion. Featuring a sweet brioche bun, delectable Biscoff spread and crunchy waffle pieces, representing the lettuce and tomato found in traditional burgers. The burger is then filled with Ben & Jerry’s ice cream with famous chunks and swirls and topped off with hot fudge or caramel sauce for a burger bursting at the seams.

Delivering the euphoric highs for sweet-toothed ice cream enthusiasts, this latest addition to the brands offering adds yet another layer of legendary Ben & Jerry’s fun to the ice cream experience.

The indulgent burger will also be the first in a series of special creations, inspired by New Zealand’s favourite fast foods which will be available on the menu in Ben & Jerry’s Scoop Stores in the coming months. Fans should keep an eye out in their local Scoop Store and through the Ben & Jerry’s Facebook and Instagram pages to be among the first to find out the next unique ice cream creation to tantalise the taste buds.

This latest launch comes just in time for Auckland urbanites on their lunch break to visit Ben & Jerry’s latest Scoop Shop at the newly opened $1 billion Commercial Bay shopping precinct in downtown Auckland.

‘The Impossible To Eat Burger’ is available to fans from today for a limited time only and is exclusive to Commercial Bay, Ponsonby, Mission Bay and Christchurch Scoop Stores. It is also available to order on UberEats.

To find out more visit benjerry.co.nz