Would you eat cheese from a billboard?

Billboard’s are huge scale way to advertise but is that the only thing they’re useful for. Taco Bell has given billboards a new purpose, installing dispensers that squirt out real cheese.

While the brand is known for its big over-the-top gestures, this one probably takes the top. In Canada, fans of Taco Bell have the opportunity to taste test the brand’s new Nacho Cheese and are encouraged to bring any snack they like for a ‘cheesy upgrade’.

The ”Cheesiest Billboard” promotion only ran for one day and was only available in Toronto.

“Want to spice up that boring apple with nacho cheese? Go for it. That salad or sandwich cheese you packed for lunch? Why not,” said a spokesperson for Taco Bell.