Skittles celebrates and supports Pride 2023 by elevating LGBTQ+ stories through partnerships with audible actor and comedian Cameron Esposito’s QUEERY podcast, GLAAD, and the five talented artists who designed Skittles’ 2023 Pride packs.
As of June 1st, consumers can scan the QR code on any Skittles Pride pack, which will direct fans to a free collection of LGBTQ+ stories on Audible, upcoming special edition Pride episodes of Cameron Esposito’s QUEERY podcast and other meaningful stories of Pride.
The Skittles Pride Audible collection, which features Audible Originals and excerpts from classic LGBTQ+ titles, is available to stream for free from June 1st until July 31st and can be discovered through the QR code on the pack.
In partnership with Cameron Esposito, Skittles has developed special Pride edition episodes of her QUEERY podcast, highlighting the individual stories of the artists who designed the 2023 Skittles Pride Packs and other LGBTQ+ storytellers.
Fans can explore the episodes, which roll out starting in early June, and submit their stories of Pride to be featured in a podcast by visiting SKITTLES.com/pride.
“The Skittles brand is proud to continue our four-year partnership with GLAAD and introduce new collaborations this year with Audible and Cameron Esposito to help uplift and provide visibility to the LGBTQ+ community,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.
“The Skittles brand is honoured to have the opportunity to help amplify voices from the LGBTQ+ community through the power of storytelling, which will help to increase support, generate inclusion, and build community.”
“We’re on a mission to ignite the world’s imagination by bringing stories, ideas and characters to life,” said James Finn, Head of Global Brand and Content Marketing, Audible.
Finn continued that teaming up with Skittles for Pride 2023 epitomised Audible’s focus and passion for elevating LGBTQIA+ voices that deserve to be heard.
Earlier this month, Skittles unveiled five unique, colourful Pride packs designed by artists within the LGBTQ+ community. For every Skittles Pride pack purchased, Skittles will donate USD $1 (up to $100,000) to support GLAAD’s ongoing efforts to uplift and support the LGBTQ+ community.
Beyond Pride month, Skittles supports GLAAD throughout the year, focusing on moments that shine a spotlight on visibility, including the annual GLAAD Media Awards and Spirit Day.