It’s time to celebrate New Zealand’s fastest-growing wine style this Sunday with the official Rosé Day. Wineries, retailers, and restaurants will be thinking of everything pink! For this year’s eighth New Zealand Rosé Day, celebrations will kick off during the Waitangi holiday on the 5th of February.
Rosé wines have soared in popularity with Kiwis and wine lovers overseas, and it is now the fourth largest New Zealand wine export. By NZ Winegrowers export statistics, as of 2021, 7.9 million litres of Rosé were exported compared to 3.6 million litres in 2018 and just 0.56 million litres in 2010.
Those in the industry say that the rise is far from over. IWSR Drinks Market Analysis predicts that the Rosé category will grow by 70 percent from 2020 to 2024!
“Rosé remains one of the most potent and far-reaching trends within the wine category,” explained IWSR.
Caro Jensen, who began New Zealand Rosé Day in 2016 with Emily Camblin, stated that the day started as a way to raise awareness for local Rosé wines.
“Sipping New Zealand Rosé is the best way to support locals this weekend,” Jensen said.
We are all for supporting locals, especially regarding a tasty and fruity glass of New Zealand Rosé. Get involved with NZ Rosé Day celebrations this weekend with your favourites, and don’t forget to include hashtags #nzroséday and #nzrosé.