Be sure to raise a glass of delicious New Zealand-made rosé this Sunday.
Falling on the 5th of every February, New Zealand Rosé day is an annual celebration of the country’s fastest-growing wine style. This year, NZ Rosé day kicks off the Waitangi holiday in style, with wineries, retailers and restaurants getting in on the festivities.
The iconic pink drink is now the country’s fourth largest wine export, seeing the export of 7.9 million litres globally in 2021.
And guess what? Rosé is expected to continue to soar in popularity. According to IWSR Drinks Market Analysis, the beverage is anticipated to surge in growth by almost 70 percent between 2020 to 2024.
“Rosé remains one of the most potent and far-reaching trends within the wine category,” noted IWSR.
This year also marks the eighth Rosé day since its inception in 2016, launched by Caro Jansen and Emily Camblin, of the popular food blog, Caroha.
The pair wanted to raise awareness about local rosé, especially the sheer array of quality wines in a variety of styles, sweetness and price points.
“Sipping New Zealand rosé is the best way to support local this weekend,” said Jensen.
To join in on the NZ Rosé Day celebrations, just use the hashtags #nzroséday and #nzrosé when you show off your glass of pink ambrosia on social media this weekend.
For more information, head to Caroha for the best tips on throwing a rosé party, what kind of rosé to purchase and fun rosé quotes – picture perfect for your next Instagram caption.