Victoria Cranwell believes maternity wear is an industry like any other – genuine interest in consumers is paramount to success. Cranwell works with her “Mamas” on the shop floor on design and customer service. “We focus on ensuring each client receives the best service, knowledge, and care that we can provide,” she explained.
EGG Maternity recently appeared on the NZFW18 runway, ensuring its recognition as the future of pregnancy fashion. The clothing line is designed with the pressures of pregnancy in mind, so it doesn’t just look good – it performs well.
“No pregnancy is the same, and nobody is the same either,” said Cranwell. EGG Maternity reflects this, creating different cuts with different materials to flatter changing bodies of all kinds. “Pregnancy is an amazing but overwhelming time, and we work on making sure our ladies are listened to and supported.”
During pregnancy, women often feel they’re not looking their best. With EGG Maternity leading the charge in flattering, comfortable fashion, looks are the last of a customer’s worries. The brand has an exciting project lined up for Summer 2019. “It will reconnect us with our Mamas in other parts of New Zealand.”
