In a company blog post, Google says there’s a reason why it has chosen to update its logo now.
“Google was one destination that you reached from one device: a desktop PC,” writes Tamar Yehoshua, VP, product management, and Bobby Nath, director of user experience. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.”
Google says the introduction of a new logo and “identity family” reflects this reality.
“We’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” Yehoshua says.
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you,” Nath adds.
“For example, new elements like a colourful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.
“Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo,” he says.
“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others,” Yehoshua says.
“We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
The new design will roll out across Google’s other products soon.
– Shannon Williams at NetGuide