Pink Ribbon Breakfast Extended to mid-June

Breast Cancer Foundation NZ’s Pink Ribbon Breakfast campaign, which takes place every May, has been extended to 17 June, due to a lack of registrations.

Chief executive Ah-Leen Rayner said that a third fewer Pink Ribbon Breakfasts have been hosted this year, representing a drop in income of roughly $600,000.

The charity is desperate to make up the shortfall to ensure its services aren’t impacted, and it’s urging more people to host their own Pink Ribbon Breakfast.

Pink Ribbon Breakfast is Breast Cancer Foundation NZ’s largest annual fundraising campaign where tens of thousands of Kiwis come together for good to raise vital funds for the charity. Pink Ribbon events can be hosted anywhere, at any time, and registrations will close on 17 June.

Breast cancer is the most common cancer for New Zealand women. The money raised from every Pink Ribbon Breakfast goes towards ground-breaking research, awareness and education programmes, and patient support services.

For more information and to register to host a Pink Ribbon Breakfast, visit